Following uninspired proposals from local agencies, the partners in what has now become Creo contacted me at Nexus on the strength of previous international work together to create and launch this Italian brand.

 

Creo shops sell a wide range of gift articles for men and women of all ages, but above all create bespoke objects and wrapping that express something personal about the giver and receiver.

 

We worked on evoking this creativity and personal relationship in the concept, name, strapline and launch.

 

Attendance at the launch event was double the expected number, and sales at both the new and established shops achieved a substantial increase.