I have worked with Zambon, the largest Italian-owned pharmaceutical multinational, for some 5 years through my work as Creative Director of Nexus. The support provided extends from general communications and brand strategy consultancy through to Zambon’s themed annual report, the online and print advertising for their fine chemicals, pharmaceutical and corporate venture capital companies.

 

The ad on the left was produced for their fine chemicals company, now named  ZaCh System. The strategy here was to remind potential and existing customers of the added value offered by Zambon’s acknowledged process expertise, helping them focus on this crucial contribution rather than on the simple raw materials cost savings offered by Far Eastern competitors. The domino visual was not only unusual in sector publications, attracting attention for this reason, but also made a play on the unpredictability of low-cost suppliers on the one hand, and the sure-fire success made possible by Zambon’s process expertise on the other. The ad generated a substantial increase in business and extremely favourable feedback.

 

The web page above comes from the website that launched Z-Cube, which was originally an industrial incubator for pharmaceutical research spin-offs. The word play on cube / incubator was extended to encapsulate the innovative three-way support offered researchers, expressed in the strapline “the potential of your research, cubed”. The campaign and website were very successful, attracting more applications than anyone had envisaged.

 

Zambon publishes a themed annual report which focuses on a particular aspect or market of the multinational in addition to presenting the results and market analyses for the year. The 2007 Value Report shown left was centred on the group celebrations of the centenary of Zambon’s foundation.