Michael Benis

Italy’s leading companies and their advertising and PR agencies are increasingly aware they need the support of experienced English advertising professionals to bring their brands to life and communicate effectively on their English-speaking markets. Which is precisely what I’ve been doing for over 38 years.


Working almost exclusively on the Internet, I’m available immediately to provide wide-ranging, fully-integrated support in Italian and English to Italian companies, their subsidiaries and advertising and PR agencies anywhere in the world.

Services

  • Brand strategy, architecture and personality
  • Product, service and brand names
  • Creative concepts and copy for ads, launches, POS/POP, posters, videos and websites
  • Copy for speeches, presentations, newsletters, blogs and social media
  • Crisis communications, media releases, internal PR and change management
  • Transcreation when appropriate (click here to discover more)
  • AI prompt engineering and creative/strategic post-editing

Credentials & Experience


The Case Histories section of this site shows a selection of rather old work for my clients in a range of sectors (I’m simply too busy working for them to update my site properly) while you can read some of their testimonials here or on my LinkedIn page


But as lovely as all this is, what you really want to know is not what I’ve done for others, but how I’d work with you. So please feel free to just get in touch and sound me out. Either in English or - of course - in Italian. I look forward to hearing from you.

In good company!

Brand and Communications Consultant

Branding • Creative Concepts & Strategy • Copywriting 

• Creative Direction • Speechwriting

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