Transcreation from US to UK English? 

I’ve got to be kidding, right?

Not at all...

Despite the fact that the US and UK are closer now than perhaps at any time in the past, we’re still “two nations divided by a common language” as Bernard Shaw described us.

But of course we all know it’s not as easy as that!

There are also big cultural differences. And once you probe beneath the surface, you son start to realise how divisive they can be. 

Understanding these differences is of vital importance to a US company trading in the UK because they can have a massive impact on your bottom line. Sometimes, everything from branding and product positioning through to ad, social media and direct mail copy needs to be completely redone. Whereas in others a subtle adaptation of existing material may be all that’s needed. 

I can work closely with you to ensure you secure the success your products and services deserve.

Contact me to find out more!

Brand and Communications Consultant

Branding • Creative Concepts & Strategy • Copywriting 

• Creative Direction • Speechwriting