Michael Benis
Client: Fortune Investment Management
The company wanted a logo and strapline that would convey a sense of professionalism and solidity but also of dedicated personal service, without being either too formal or too fussy.
Brand and Communications Consultant
Branding • Creative Concepts & Strategy • Copywriting
• Creative Direction • Speechwriting
Fortune Investment Management, headquartered in Geneva, offers bespoke financial services and solutions to high-net-worth individuals and their companies.
The Fortune website has an identical focus on service quality, offering up-to-date news and exchange rate information in a classic, easily accessible format, alongside comprehensive information on the range and depth of services offered.
An innovative “Your Page” service provides password-protected personal guidance and recommendations that customers can access from anywhere in the world with a greater level of confidentiality than e-mail.
