Michael Benis

Case History: Vetlab Supplies, Pulborough

Vetlab supplies approached me to write the copy for their flagship clinical analyser, the advanced and very nicely-named Easytest. 


Initial discussions and customer analysis identified the need not only to reconsider the approach adopted to present the Easytest, which sidelined many of its considerable strengths and benefits, but also to rebrand Vetlab Supplies itself.

This saw us developing a new, cleaner and more modern logo in tandem with a new communications strategy centred on the company’s in-depth scientific expertise, rigorous product development and quality of customer support.


The new strategy was rolled out through a team-building and change-management exercise that involved the whole marketing team, yielding a substantial increase in sales before the brochure had even been completed.


The new brand strategy was subsequently rolled out to the Vetlab Supplies website, which now features the Easytest’s innovative recent successor, the Keylab clinical chemistry analyser.

Brand and Communications Consultant

Branding • Creative Concepts & Strategy • Copywriting 

• Creative Direction • Speechwriting

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